Wednesday, May 21, 2014

JOHNNIE WALKER BLUE LABEL rolls out Father’s day campaign

JOHNNIE WALKER BLUE LABEL rolls out its month-long Father’s day campaign offering its patrons a chance to share a truly rare experience with the most important man in their life – their father. The #DateWithDad campaign invites consumers to share some unforgettable memories and rare moments with the man who helped shape their lives - their father.

What is the most memorable moment you have shared with your dad?  -  This simple question is the premise of JOHNNIE WALKER BLUE LABEL’s Campaign and online contest this Father’s day. Set across the digital and online space, the JOHNNIE WALKER BLUE LABEL FATHER’s Day website will not only glorify the rarest moments and memories but also give consumers the opportunity to share a rare luxury experience with their father.

Participants, who share the most engaging moments with their father, will stand a chance to win the most exclusive of experiences! The online contest offers its 10 winning participants an exclusive #DateWithDad – A JOHNNIE WALKER BLUE LABEL fine-dining experience with their father on Father’s day.

But that’s not all.

As the grand prize, the winner gets an opportunity to travel with their father on an exclusive tour to the world’s largest embassy for luxury Scotch whisky, the Johnnie Walker House Beijing, which will provide the duo bespoke experiences to immerse themselves into the world of whisky and JOHNNIE WALKER. Located at Ch’ien Men 23 – a historical meeting point of East and West in China, it is one of the most prestigious addresses in the city. Showcasing Scotch whisky culture, the House is a multi-sensory experience; a private club providing a new cultural platform for whisky appreciation and exclusive luxury whisky experience for elite consumers. The winners will partake in multiple whisky tastings apart from tours of major attractions of the city.

“JOHNNIE WALKER BLUE LABEL, the rare pinnacle blend of the House of Walker is the discerning choice for those looking to celebrate their milestones with a statement of genuine style and substance. Over the years, Johnnie Walker’s endeavour has been to give scotch connoisseurs an inimitable and exclusive experience to cherish. This year we decided to give patrons a chance to share the rarest experience with the greatest man in their lives – their Father.” said Mr. Bhavesh Somaya, Marketing Director - Diageo India