Wednesday, May 21, 2014

“Go Sharp” this season with Blackberrys

If you believe you have the creative edge, here is your chance to showcase your talent to the world! Blackberrys men’s apparel in association with SEA’s leading creative crowdsourcing platform, Talenthouse India has launched a contest, which invites creative rendition of Blackberrys theme Go Sharp for the upcoming Autumn Winter Collection. The contest that’s live now will close on 6th June 2014.

The contest invites participants from across the globe to present their ideas to reinvent “go sharp” which should connote fashion. While the brand’s previous campaigns have used the visual devices of “slash”, “sharp geometric objects” to visually articulate “sharp”, with this contest they seek a fresh creative perspective to articulate sharp which is decoded as "sharp" and "fashion" without being too difficult or indirect to decipher same.

The winner apart from being associated with a leading brand like Blackberrys, will get an award sum of USD 3000. The first and the second runners up will be rewarded with USD 1000 respectively.

Mr. Yogesh Tiwari, VP, Marketing & Sales, Blackberrys said, “As a leading premium menswear fashion brand our constant aim is to connect to our target audience in innovative ways. Talenthouse India brought to us a very interesting idea to crowdsource creative rendition of our core positioning ‘Go Sharp’ and in a way support the young creative community. We are looking forward to receiving some fantastic ideas that can go onto become the part of our Autumn Winter 2014 campaign communication.”

Commenting on the launch of the contest, Mr. Arun Mehra, CEO, Talenthouse India said, “Blackberrys is a leading fashion brand and we are proud of our association with them. Sharp, Edgy, Aspiration, Cool and Innovative are some terms that aptly represent Brand Blackberrys and are also strong personality traits of today’s urban youth who are bursting with creativity. We are optimistic that this association will present some out of the box ideas to the brand and provide a reputed platform for the country’s creative artists to showcase their talent”.