Thursday, May 15, 2014

Designers join hands to support Cancer Awareness

Festival of Hope is a platform to create awareness about all types of cancer through various fashion events. We will host the fourth edition of ‘Festival of Hope’, in association with the Indian Cancer Society, showcasing fashions from select designers on models who are cancer survivors.

It is a fund raising event where people from all walks of life, walk the ramp, along with cancer survivors, to celebrate their courage and spirit of battling cancer. It gives an opportunity to also applaud the men who have stood tall and strong for the women they love when cancer strikes a female loved one. Walking with them will be a few people who are celebrating the spirit and courage of these role models.The fund collected through this event contribute to the research and development teams of Indian cancer society.

According to Indira Jasuja, a cancer survivor told that six women cancer survivors will walk the ramp this year. "These women were diagnosed with cancer and after treatment are now healthy. I too lost my husband to cancer.

This year we hope to be able to fund a research grant to award to a deserving breast cancer researcher working on access to care issues via the Indian Cancer Society.

Festival of hope has already seen 3 editions which was successfully hosted and produced by Shalini vig Wadhwa. She said "It's been a wonderful three years journey and I'm extremely pleased and satisfied with the outcome. We have successfully achieved to create cancer awareness in most of Delhi & NCR via Festival of Hope. Every year we touch more than a thousand families who come together to celebrate the spirit of cancer survivors. They also learn to be alert for any early symptoms and are aware of various treatments available to cute Cancer."

The fashion show will be choreographed by Bollywood fashion director and choreographer Kaushik Ghosh. He will groom all the participants for the event with help of VLCC.

Names of participating designers include few new age and some well known in the industry Annaikka by Kanika Saluja, Pawan Sachdevaa, Ritu Pande, Nimirta by Nimirta Lalwani,debut collection  by Farheen Prabhakar, Varija Bajaj in the  ethnic Bridal segment and  Chhaya Mehrotra.

On this occasion, designer Varija Bajaj Said, "It is a brilliant effort to create awareness for cancer through festival of hope and I am only proud to be a part of such noble cause".

According to designer Kanika Saluja,"Festival of Hope is an innovative and unique concept to create awareness and applaud  women who has overcome a disease like cancer and become more positive towards life than never before."

Designer Chhaya Mehrotra said" I found this concept very interesting, raising  fund through fashion show for the development and research of cancer in India. It also gives an opportunity to cancer survivors to look ahead and live a life beyond cancers."


Those who will be walking the ramp include socialites of Delhi NCR, bollywood actors, sports persons etc. To name a few are  cricketer Manoj Prabhakar, Writer Alexandra Venus Bakshi, Make-over expert Aashmeen Munjaal, actor, model  and 1976 Miss India winner Naina Balsavar and Novelist and author Ira Trivedi and many others. Two days grooming sessions were held for the participants at Club Aralias, DLF Phase -5.