Tuesday, May 6, 2014

Bollywood star Arjun Kapoor join hands with P&G Shiksha to support underprivileged children

With the infrastructure to impact  the lives of over 600, 000 children, P&G’s flagship Corporate Social Responsibility program P&G Shiksha continues to march forward with the motto ‘Padegha India, Badhega India’ by building and supporting over 330 schools across the country. P&G Shiksha has spent a decade driving infrastructure interventions by building and supporting schools across the country to enable underprivileged children with access to education. On the momentous occasion, Bollywood actor and youth icon, Arjun Kapoor joined P&G to express his support for education of underprivileged children and to celebrate the successful impact P&G Shiksha has had over the last 10 years.

The actor also shared P&G Shiksha’s vision of empowering under privileged children with access to education, and together with P&G Shiksha urged consumers to make the simple brand choice and join the program’s drive by purchasing P&G products such as Tide, Ariel, Whisper, Pampers, Olay, Head &Shoulders, Pantene, Vicks, Gillette, Oral-B & AmbiPur. These purchases enable P&G to channelize part of the sales proceeds towards building and supporting schools across the country.

In Karnataka alone, P&G Shiksha has built and supported 25 schools touching the lives of over 4200 children. These infrastructure interventions include building toilet blocks, building entire classroom wings and even setting up school playgrounds to ensure access to quality education. These interventions have thereby significantly helped in reducing the school dropout rate and improving the overall literacy rate.

Speaking on the occasion, Arjun Kapoor said, “I am incredibly honoured to be here today to officially announce P&G Shiksha’s impact as well as declare their vision to build & support 1000 schools in the next 5 years. Infrastructure interventions are a key necessity to ensure the children of our country have access to quality education and I am proud to be associated with P&G Shiksha. Having built over 330 schools, the campaign will now change the lives of over 600,000 children and empower them to lead better lives. I encourage all of you to support the movement by making a simple choice of choosing P&G products and contribute towards building and supporting more schools all over India.”

P&G Shiksha has over the years received generous support from many thought leaders and Indian celebrities such as Anupam Kher, Dr. Kiran Bedi, Anil Kumble, Rani Mukherjee, John Abraham, Abhay Deol, Farah Khan, Arbaaz Khan, Sameera Reddy, Huma Qureshi, Sushmita Sen, Kareena Kapoor, Saif Ali Khan, Sharmila Tagore, Konkona Sen, Lara Dutta, Preity Zinta, Jacqueline Fernandez, Jatin Das, Shaan and many more. This year alone, a host of celebrities joined the movement to make key infrastructure interventions including; Soha Ali Khan, Vivek Oberi, Kalki Koechlin, Chitrangada Singh, Shruti Hassan, Vaani Kapoor, Pankaj Advani, Priyanka Upendra & Neha Dhupia.


P&G Shiksha also allows consumers to share in their support. This can be easily done by buying any P&G Product such as Tide, Ariel, Whisper, Pampers, Olay, Head &Shoulders, Pantene, Vicks, Gillette, Oral-B & AmbiPur and part of the proceeds will go towards building and supporting schools. Consumers can also visit P&G Shiksha’s online partner – Amazon.in (www.amazon.in/pgshiksha) to buy P&G products & support this cause.