Thursday, May 1, 2014

Blumerq consumer walks as showstopper for Spring Summer '14 collection

Blumerq's, the men's casuals brand with 314 retail points including exclusive outlets nationwide generating sales of more than 50 million, consumer engagement initiative transformed Prabhu Narsim's dream of becoming a model and movie star. A Research Associate from Bangalore, Prabhu's fate took a positive turn through the brand's month long Facebook contest 'Try, click, like, share and win'. This exclusive brand of men's casuals' apparel especially inspired by music and tailor made for young men had introduced the online contest for fashionistas and street smart stylos. The winner would walk the ramp as showstopper for Blumerq's in their exclusive ever stylist and Spring Summer' 14 collection and share the stage with Kumar Sanu, one of the most popular and leading voice of Indian Bollywood music industry.

Prabhu's interest to meet Kumar Sanu and passion to transform his dream into reality made him win the contest which also led him to walk the ramp for Blumerq, unveiling its Spring Summer' 14 collection. Prabhu couldn't believe how quickly things changed for him. While he was trying to absorb the first installment of his dream of becoming a model, within a week's time, he was offered a lead role in a Telugu movie.

A determinant and dreamer by heart, Prabhu opines "This transformation from a scientist to Model and now on the verge of becoming a lead actor was a mere happenstance for me. I have always been inclined towards fashion and perceive it as an accessory to my personality. Truly life is beautiful when your dreams come true but to make them true you have to believe in life and walk ahead".

He further adds "This modeling opportunity by Blumerq has given me a jump start to get associated with the world of fashion and film industry and has definitely boosted my chance of getting recognized on a larger platform".

L. Joseph Muthaiyan, CEO, Blumerq express his appreciation for Prabhu "It gives immense pleasure to watch Prabhu getting recognized on a larger platform and we wish him the best in all his future endeavors". He further added "The overwhelming response and acceptance in the market has encouraged us to show our gratitude by giving back to our loyal consumers in the form of contest, thus the idea Try, Click, Like Share & Win emerged".