Wednesday, April 16, 2014

A Cocktail party for Designer Leena Bidani and Aashkara Bidani

Vikas Bidani hosted a Wine & Cheese do at Amsterdam Kitchen & Bar for Artist & Designer Leena Bidani and Aashkara Bidani to celebrate their appearing on the cover of Ravishing Wedding & Style Hut  for April 2014 issues.

The party was attended by known names of the Delhi social circle including  Bharat & Reshma Grover,  Pawan Sachdeva, Jaspreet Singh, Amit Talwar Treekaya, Ankit Nagpal , Jawahar Monga, Rooma Sekhri, Rajeev Gupta, Dolly J., Parul Grover, Akaash K Agarwal, Sonia Bajaj, Sumita Dass, Sanjay Kaushik, Harsh Singh, Amit Talwar, Twinkle Vinayak, Shalini Chauhan & many More

“Every artist dips his brush in his own soul, and paints his own nature into his pictures.” - Henry Ward Beecher

Similar to the saying of Beecher is Leena Bidani, a self-taught artist known for expressing her individuality and emotions through her paintbrush.

Born and brought up in Delhi and a product of Convent of Jesus & Mary, New Delhi, Leena graduated in Philosophy Honours from Lady Sri Ram College, New Delhi.  Later, she pursued a course in advertising from North Eastern University, Boston, USA.

Her keen interest in the arts, sketching and painting since childhood, made her remarkably different from others. Leena came with her first solo exhibition in 2009, which was an instant successful show, where her works were quite appreciated. Just after her first take, she banged on with two more solo and three joint exhibitions. The central and primary theme of most of Leena’s works is women oriented. Her extraneous command over the form and sense of balance between form, line and colour, showcase her intrinsic gift. She beautifully bestows poise and vigorous suppleness to the eccentric curves that carve her images. One can easily find vibrant colours and deep tones with bold strokes in her art work that emphasizes her sentiments and individuality and make them stand apart.

Leena has also walked the ramp for PETA & Sanjana Jon & for Designer Pawan Sachdeva for Festival Of Hope & for his resort wear collection. In 2013 she also featured in a coffee table book - DELHI PRIMES - Women In Power.

While the discussion of visual art, the first thing which flashes into mind are paintings, drawings, sculptures, films and photographs. But without carving the usual and normal path, Leena transformed her art into wearable art by launching ties, scarfs, stoles, clutches and hand bags under the label –“Leena B.” in November 2013. Leena with her daughter Aashkara Bidani, who designed her own collection of scarfs & clutches, ventured into retail by opening a store under the name – Aashkara’s Bling Closet at DLF Place Mall, Saket, New Delhi.

Leena for a long time wanted to translate her colorful and modern art on clothes. Finally associating in work with Aashkara, who co-designed with her, she was able to use her creative skills by finally having her designs on clothes and bags too.

In the words of Leena, “Aashkara is my inspiration throughout. She is very well versed with fashion and helps me with her fashion sensibility.”


Besides products of Leena B. – the store retails fashion jewelry, accessories, pashmina stoles etc.

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