Sunday, March 9, 2014

Van Heusen Launches ‘WALK THE RAMP’ with Deepika Padukone Campaign

Van Heusen, India’s leading fashion hub recently launched its Limited Edition line as part of their Spring/Summer 2013 range which got an overwhelming response from the fashion lovers. With Deepika Padukone as the co-creator, the Limited Edition line goes notches higher with Trend-setting, unique, and exclusive collection.

For the launch of all new SS 14 collection Van Heusen is engaging with their consumers through a “selfie” contest. The winners will be chosen by Deepika herself and will get a glorious opportunity to walk the ramp with her at the collection launch in Mumbai next month.

‘Couture’ spirit.  Pegged around ‘OLD HOLLYWOOD’ Glamour, classic meets contemporary is the over arching look of the collection.

Designed by Deepika for Van Heusen, Limited Edition is a collection of exclusive bags and dresses designed to make every woman feel beautiful.

This is what she has to say about it: “Ever so often, when I see a dress, I just wish it had a little something extra - a trim or a bow that could take it just a notch higher. Every piece you see in the collection is designed by me, with the sole intention of making a woman feel special, and yet real.”