Wednesday, March 26, 2014

India’s First Ever Exhibition of Food, Adventure & Culture Fair kicks off in Delhi

King’s Park Street introduces you to India’s first ever ‘Exhibition of Food, Adventure and Culture Fair 2014’at the King’s Park Street, under DTTDC flyover of Raja Garden. Touted as New Delhi’s most awaited place, King’s Park Street is one of its own kinds of project to develop underutilized land in Delhi.

On the occasion, Ms Ricky Chawla, Director, King’s Park Street, shared, “I am very delighted to announce the opening of King’s Park Street as it is not only the first of its own kind but also first project of utilizing underdeveloped land of the city. There are various recreational options available in other parts of Delhi except West Delhi. So the entire West Delhi was eagerly waiting for this project since its announcement. With King’s Park Street, a new avenue of entertainment has open its door and very soon, this place would be knows a new Cultural landmark of Delhi. At the Kings Park Street we strive to build a repertoire of the best of India and make it a year around destination for the complete family.”

Mr. Sanjay Soni, Director, Concepts and Strategy, King’s Park Street, shared his views, “I am delighted to be associated with King’s Park Street, which is Delhi Tourism’s unique project. Inspired by the contemporary examples internationally where spaces under the flyovers and train stations are used for public gatherings and thus creates landmarks and destinations. Similarly, Kings Park Street has been conceptualized as a unique transformation of Urban spaces under flyover and other public areas in New Delhi. King’s Park Street, which is West Delhi’s first ever Culture Hub, will be an innovative platform to showcase the true Indian culture as well as promote activities for modern generation. This kind of land utilization has never been done in India before”.

Talking on the occasion, Mr Amit Sukhija, Project Director, King’s Park Street said, “With Exhibition of Food, Adventure & Culture Fair 2014, we are taking the first step in the development of utilizing underdeveloped  land in Delhi as well as creating a benchmark for bringing experiential tourism product in the country. This trend is well accepted in foreign nation and is very popular. In India, its first venture and we hope it will be a trendsetter in the area of entertainment shopping in the country.”

The fair which will be continued till 6th April is expected to attract the visitors across the city. Nearly 200 vendors across the country are exhibiting their products and as many as crafts persons, weavers, artisans, folk musicians and dancers are showcasing their talent at the exhibition. It will have complete exposure of everything India has to offer be it stalls selling traditional handicraft or demo display and sale, traditional and modern Indian fashion and accessories, authentic Regional cuisines from all parts of India, performing arts from all parts of India, Theater and Music performances.

Built in 2001, Raja Garden Flyover is an important flyover as it links Ring Road to Najafgarh Road. The Flyover which is 1.3 km long is one of the areas which are underutilized and has been selected for the development plans of Delhi Tourism. The area is an Entertainment Zone, which is spread across 15000 square metres and has amphitheatre-cum-mini theatre, exhibition space, food court, art & culture shows, street food festivals, adventure sports and lots more interesting activities. The Centre is very close to Rajouri Garden metro station and has closer proximity to all the shopping malls and main markets.

Various vendors across the country will be exhibiting at the venue and will be promoting Indian art and culture, regional cuisine and street food at a common platform along with adventure sports and folk performances.  Entry to the fair is free for first 7 days i.e till 28th March 2014.