Sunday, March 9, 2014

Be 'DRESSED TO SAVE' with Turtle's Spring Summer Collection 2014

Turtle, one of India's leading men's lifestyle brands, has unveiled their Spring Summer Collection 2014 and taken their 'Dressed to Save' campaign to the next level.While the campaign still focuses on saving the environment, it shows smart, young men actually doing something, instead of just talking about it. Be it getting their hands and clothes dirty while planting trees, putting garbage in trash bins or having their shirts torn while joining a protest march, Turtle urges men to take a more action-oriented approach. This also mirrors the sentiment of youth today - who're more inclined towards social activism, standing up for what they believe in and doing what is right.

"Turtle has always been a brand with a conscience, ever since it named itself so", says Mr. Shitanshu Jhunjhunwalla (Director, Turtle Limited). "We have been engaged in the conservation and protection of turtles for many years, and recently with the launch of our eco-friendly Khadi shirts, we are not only helping save the environment, but also providing sustained employment to hundreds of weavers in villages across India."

"In our Spring Summer collection this year, the entire product basket revolves around the colors of the season, generating deep and vibrant echoes. The color palette comprises of warm colors such as yellows, oranges and reds along with cool colors like greens, blues and violets. Simple clean patterns of stripes and checks can be seen across all the categories - be it in Tailor's Mark (formals) or Sports Club (casuals). Plain bases and structured textile weaves play a vital role this season. Besides the linen shirts, customers will love the exclusive (and Limited Edition) range of hand-spun and hand-woven Khadi shirts which give a new expression to free-spirited fashion. The fact that Khadi is a versatile, eco-dyed fabric, with no two textures common, adds to its subtle elegance and sophisticated luxury."

With the recent launch of its footwear, headgear and eyewear range, Turtle has become a complete 'head-to-toe' menswear brand, offering high quality, world class products at pocket friendly prices. Not many brands offer such a wide variety of Suits, Blazers, Jackets, Shirts, Trousers, T-shirts, Denims, Gilets, Pullovers and trendy accessories like Shoes, Cufflinks, Belts, Wallets, Ties, Hats, Caps, Bags, Scarves and more.