Pernod Ricard India hosted a remarkable evening to celebrate
their recently introduced show, Chivas Studio – Gentleman’s Code on Star World.
This weekly magazine show is an initiative that aims to encourage every ‘Man’
to achieve his evolutionary potential, not only at an intellectual level, but
also in a manner that is current, relevant and appropriate to the social fabric
of today. The recently launched weekly television show delves into modern
perceptions of being a 21st Century Gentleman and guides every ‘Man’ towards
being one.
Chivas Studio, by the world’s finest scotch maker hosted an
evening that was indeed a remarkable celebration and ode to the Gentleman’s
Code. Holding true to its mission to make ‘gentlemen’ of all men, the guests
were led through an invigorating experience, by standing tall on an elevated
Gentleman’s Podium that symbolized the enhanced stature of being one. A
signature Chivas bar served the most delectable of cocktails and drinks and had
the glitterati of Mumbai soaked in its magnificence. Amidst the dancing and
chatting, the men of Mumbai had the chance to truly appreciate and understand
the essence of ‘gentlemanly conduct’ that combines chivalry, friendship,
brotherhood and impeccable behavior towards the fairer sex. The night also saw
a live music performance by an eclectic bunch of musicians including Dualist
Inquiry featuring Sahej Bakshi, Jivraj 'Jiver' Singh and Sanaya Ardeshir aka
Sandunes. The collaborators include Monica Dogra (Vocals), Saba Azad (Vocals),
Warren Mendosa (Guitar) and Rhys D'Souza (Saxophone).
“The Chivas Studio 2014 explores a territory that has been
taken for granted for centuries – Men! We have created a concept that captures
emotions revolving around chivalry, friendship & brotherhood, emotions
which truly reflect the fundamental philosophies of Chivas. “Chivas Studio :
The Gentleman’s Code” will enter a man’s mind and decode the DNA of his psyche
exploring this through friendship, sex, women, gadgets & toys, fashion,
style and much more. It’s a show which will become a Man’s guide to life and
the mystery that makes men what they are.” Comments Sumeet Lamba, Executive
Director, Pernod Ricard India on the launch of the show.
A 6 part multi-sensorial experience, hosted by
journalist-author Aatish Taseer, Chivas Studio celebrates and simultaneously
decodes the urban Indian man and addresses the revered institution of the male
fraternity. The contemporary yet classic show gives a ringside view into a
man’s mind and distill the much sought after and distinctive elements that make
up the modern man. The show touches on themes including
relationships, money, status symbols, style and friendships, amongst others.
Aatish guides us through the labyrinth that is the male psyche with discussions
and debates with some of the most prolific voices from the world of
advertising, film-making, industry, politics, sports and the news.
Speaking on the impending premiere of the show, Kevin Vaz,
General Manager - English channels, Star India said, "Chivas Studio -
Gentleman's Code is an insightful probe into the psyche and inner workings of
the modern Indian Man. We're certain that our Star World audiences will be
intrigued by what makes men tick and the show will portray a host of new and
different aspects to the urban male."
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