Silk Mark Vanya Silk Expo 2014 by Silk Mark Organisation of
India, an initiative of Central Silk Board, Ministry of Textiles, Govt. of
India, has commenced in New Delhi amidst much fanfare. The Expo, designed to
present the various diversified products developed by the research institutes
of Central Silk Board was formally inaugurated by Dr. Kavuru Sambasiva Rao,
Hon'ble Union Minister of Textiles (Govt. of India) and is open to public till
January 20, 2014. The inaugural event was followed by an ensemble Fashion Show
"Silken Splendour – 2014" that showcased a wide variety of the new
product range being promoted by the Central Silk Board.
The grand event was preceded by a Designers' Meet aimed at
sharing various diversified products developed by the research institutes of
Central Silk Board with the designers and to showcase their value. It is
perceived that these designers can now promote the products in national and
international market which in turn can provide better value addition to the
stake holders. The participating designers were provided all necessary
information which can be adopted with an assurance of necessary facilitation by
Central Silk Board & Silk Mark Organisation of India. Various eminent and
upcoming designers including Satya Paul, Abraham & Thakore, Neeta Lulla,
Vaishali, Ankita Singh, amongst many others participated in the Meet, which was
chaired by Ms. Zohra Chatterji, IAS – Secretary (Textiles), Govt. of India.
"Indian silk is primarily consumed in the countries of
European Economic Unions, United States of America, Middle East and Japan. The
Indian silk has created a niche market worldwide and is extremely famous for
its beauty and elegance." said Mr. K. Sukumar Menon, CEO, Silk Mark
Organisation India. "The Silk Mark Expo showcases a wide variety of silk
products to the residents of New Delhi. It is an extremely exciting opportunity
for both the end consumers and the fashion and textiles trade professionals to
witness the quality of Indian silk that makes it a premium product, much in
demand around the world!"
The Indian silk world over is known for its drape fall
finish and luster and has created a niche in international markets. The Indian silk clusters are unique in terms
of its skill employment, craftsmanship, intricate designs, weaving techniques,
technologies deployed and process adopted.
The Banarasi brocades from Varanasi, the Paithani designs from Yeola
& Paithan, Tie and Dye weaving of Pochampally & Sonpur, the elaborate
temples designs from Kancheepuram & Dharmavaram, the unique Baluchery epic
designs, the golden Muga silks of Assam, the tantalizing Tasar products from
the clusters of Champa and Raipur and the irresistible Eri products from Assam
and other North Eastern States have established themselves as unique to India. Most of these clusters mainly produce sarees
comprising of soft silks, chiffons, crepes, satins, etc.
In order to develop a range of new products Central Silk
Board has taken up various initiatives through its research institutes in
collaboration with other research institutes like NIFT, Army Institute of
Fashion and Design, etc. The purpose of
these developments is to showcase the numerous possibilities in silk so that
the export and domestic markets can take advantage of this. The eri silk which is used primarily in Assam
by the tribals to produce chadders and mekhla has now been converted into high
end mens wear like eri knitted garments, eri denims, eri blends. Similarly Muga
silk which is primarily produced in Assam only for local consumption as sarees
has now been converted into a range of existing products like muga bridal wear
and muga dress materials. The tasar silk
which is mainly produced in Central India has now been converted into high end
men's wear and products with rich designs for women.
The launch of designer silk collection is to encourage the
designers and new entrepreneurs to take up this new commercial venture for the
benefit of primary producers and motivate them to popularise these magnificent
gifts of nature in the global market culminating in the transformation of this
age old tribal tradition to an industry of immense potential.
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