First poster of Shah Rukh Khan's 'Happy New Year' released

The beginning of 2014 came with a special gift for Shahrukh Khan fans when the first poster of his upcoming movie ‘Happy New Year’ was released online on social media but with a little difference this time as the poster of the movie was first sent to all fans and fan clubs on the social media sites to thank them for their support.

The producers of the film tied up with American company Digigraph which provided a special application for the fans. Any Twitter user who is a fan of the movie or the actors of the movie and the director received a personalised poster signed by the artist of their choice in his/her own handwriting.

Happy New Year, a musical hiest, is being produced by Shah Rukh's Red Chillies Entertainments Pvt Ltd, directed by Farah Khan and stars Shah Rukh Khan, Deepika Padukone, Boman Irani, Abhishek Bachchan, Sonu Sood and Vivaan Shah.

With the release of the poster Shahrukh twitted: "I hope you like the poster for the film 'Happy New Year'. All that begins this year or ends this year for you, may it be the best for each one of you."

The film has been scheduled to be release this October this year on the occasion ofDiwali.