Tuesday, January 21, 2014

Aditi Gowitrikar walks the ramp for Libero's Love collection of designer diapers

Diaper wearing babies (1.5 years – 4years) walked the ramp with Bollywood Actress and doctor Aditi Gowitrikar in Mumbai for Europe’s 2nd largest baby diaper maker – SCA, which launched a limited collection of designer diapers under its flagship brand Libero titled, “Libero Love Collection”.

Libero took diapers up a notch by introducing its nicely designed diapers with a fashion show walked by tots in the age group of 1.5 years to 4 years. The little ones walked the ramp with Bollywood actress Aditi Gowitrikar enjoying each and every moment in the limelight!


Speaking on the occasion, Cecilia Edebo - Vice President Consumer Goods SCA India and a mother of two children commented, “SCA is excited to be a part of the kid’s comfort and style by launching nicely designed diapers – Libero at India Kids Fashion Week that would also add a smile to parents. Offering the child the freedom of movement, the designed diapers made with  natural ingredients including aloe vera, vitamin E, chamomile and olive oil also safeguards the baby’s health skin.”

“Addressing the concern of Indian mothers and combining global experience and best practices with local insights, Libero believes in taking diapers beyond form and function and make them (dare we say) fashionable”, Cecilia continued.

SCA is one of the world’s largest players in the baby diaper segment, with a no 2 position in Europe. In September, SCA announced its plans to set up a manufacturing facility for hygiene products with an investment of about SEK 150 million (around Rs 145 crore) in India. The facility is expected to commence production in 2015.
“As any mother would believe, I share the same feelings when it comes to nurturing kids and there is no compromise on the comfort of kids. Libero’s designed diapers adds a spark to the look and feel of the young  toddlers and brings joy and delight to everyone around them,” said Bollywood actress and model, Aditi Gowitrikar.


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