Monday, November 18, 2013

Karishma Kapoor and Aditi Gowitrikar launches Libero baby care and Tempo tissue products in India with SCA

SCA – a leading global hygiene and forest products company launched its first two consumer brands - Libero and Tempo from the hands of Bollywood actress Karisma Kapoor and model Aditi Gowitrikar.

On the occasion of the launch, Cecilia Edebo - Vice President Consumer Goods SCA India commented, “Our aim is to establish SCA as the preferred supplier of personal hygiene products in India. We see an opportunity to use our knowledge about hygiene and the needs of Indian consumers to provide a product offering that helps our consumers achieve a healthier and more comfortable lifestyle.”


Combining global experience and best practices with local insights into Indian consumer needs SCA has developed a unique portfolio of Libero products for India Libero is the first baby care brand on the Indian market which offers the full range of baby diapers and toiletries. The Libero baby care range comes with skin-friendly natural ingredients which are good for a baby’s healthy skin, which is a key concerns of mothers in India.

“The child mortality rate in India is much higher than some of the underdeveloped countries due to inadequate precautions taken in handling young infants. By sharing the knowledge of mother and baby care that SCA has acquired, combined with offering of premium quality products from brands like Libero could go a long way in reducing the same to some extend”, said Aditi Gowitrikar.

Bringing its global good practices to India, SCA will provide training to nurses and doctors at hospitals and clinics with the objective of improving the lives of mothers and babies. Information on the Libero web, mobile applications and a parenting booklet will capture the attention of the pregnant mother at an early stage.

Tempo will be available in the form of box tissue, pocket handkerchiefs, wet wipes, and hand sanitisers for hand and face hygiene. With the tissue market in India being at a very nascent stage SCA has the ambition to shape and lead the Indian tissue market by combining premium quality Tempo tissue products with insights into local Indian food culture.

“Indians love to eat food with their hands, which is a compelling reason for all of us to opt for tissue papers, wet wipes and hand sanitizers. Tempo being a global brand of repute is an ideal fit for any Indian who loves cherishing every morsel by using his hands, said Karishma Kapoor.

Milind Pingle, Managing Director SCA India comments: “SCA is a leading global hygiene products company. Given India’s large population and the low penetration of hygiene products, we see a great opportunity to build a local hygiene business. Combining our strong product offerings and brands with our experience and knowledge about hygiene will benefit both India and SCA.”

SCA is one of the world’s largest players in the baby diaper segment, with a no 2 position in Europe. Further, SCA is also the world’s 2nd largest supplier of consumer tissue products. In September, SCA announced its plans to set up a manufacturing facility for hygiene products with an investment of about SEK 150 million (around Rs 145 crore) in India. The facility is expected to commence production in 2015.


SCA is a leading global hygiene and forest products company. The Group develops and produces sustainable personal care, tissue and forest products. Sales are conducted in about 100 countries under many strong brands, including the leading global brands TENA and Tork, and regional brands, such as Lotus, Libresse, Tempo and Libero. As Europe’s largest private forest owner, SCA places considerable emphasis on sustainable forest management. The Group has about 36,000 employees and sales in 2012 amounted to SEK 85bn (EUR 9.8bn). SCA was founded in 1929, has its headquarters.