Thursday, October 31, 2013

Women's Ready-to-Wear and Luxury Sleepwear Shows at Fashion Week 2013 organised by FIDé Fashion Weeks

Day 10 of Fashion Week 2013, presented by The Shoppes at Marina Bay Sands and organised by FIDé Fashion Weeks, showcased two women’s ready-to-wear and one lingerie and sleepwear show at the Sands Expo & Convention Centre. 

The first show of the evening was Moiselle, a label known for its stylish designs, high-quality European fabric and exquisite craftsmanship since its debut in 1997. Showcasing its Fall/Winter 2014 “Lost in Russia” collection, the covetable 44 ensembles were modern and classic with a hint of femininity through the floral references on almost every style. Key pieces include the elongated overcoats (to be worn over your separates or over a dress) and swishy flare skirts (work with shirt blouse and/or jacket for a masculine-feminine look or with the frilly top for a girl-next-door look). The must-haves are definitely the gowns that are classy, stylish and very affordable!

The brand is also no stranger to crossovers with personalities. For this season, the label collaborated with Singapore-born, Hong Kong-based make-up artist, Zing, to design a capsule collection that best portrays the two most important eras of his life – the early 1980’s and the late 1990’s. This resulted in a line of 30 over multi-functional designs – a perfect blend of makeup, fashion and art! Though not shown at the show, these pieces are available at the store at B1-142, Galleria Level, The Shoppes at Marina Bay Sands.

The second show was Germain, a Parisian womenswear brand, that did an about turn from feminine and girly looks with its “Monoplay” collection skewed towards the young and trendy girl-about-town. Contemporary styles with a slight edge, the 36-ensemble collection was mostly in black and white, either colour blockings or printed and punctuated with a dash of neon pink, cobalt blue, lime and chartreuse. Luxury materials like tweed, wool, leather and fur ensured the pieces stood the stand of time. Definitely for the girl who wants to make a statement and appreciate the brand’s vision of “Translating the love of woman’s body and three dimensional form” to its designs. Germain’s first store in South East Asia is located at L1-26, Bay Level, at The Shoppes at Marina Bay Sands.

Formerly a French design workshop started by a group of design elites in Paris, it was talent spotted by the Moiselle Group. The design workshop was then acquired and the label Germain is born, named after the place of origin for French fashion. The design team leveraging on its Parisian design and knowledge, works collectively with the Hong Kong design team to tap on its expertise of the Asian fashion market to provide a distinctive contemporary design to identity-conscious women.

Closing Day 10 was Ari Dein, a luxury sleepwear brand, whose designer Arielle Shapiro was part of the CFDA Incubator Programme based in New York. Making its Singapore debut with a 15-ensemble collection of luxury sleepwear, the show was held at the Crystal Ballroom that was transformed into an intimate lounge with plush sofas and poufs, where waiters served champagne and sweet bites. Ari Dein’s distinctive and nostalgic designs are made in lace, charmeuse, crepe de chine, and mixed with cotton and light chambray. The inspiration and prints for the Spring/Summer 2014 collection are once again by the Art Deco era, with Imperial Russian influences that enamoured the designer during her recent travels to St. Petersburg and Moscow. Key items are definitely the lightweight chambray pieces trimmed with lace, which you can definitely wear for anytime of the day.

In addition to creating an exclusive VIP pajama set for the W Hotel South Beach’s celebrity guests this summer, designer Arielle Shapiro has been tapped by none other than Carolina Herrera for the house’s first ever sleepwear collaboration, Ari Dein for Carolina Herrera

For encore, American-Vietnamese TV host and stylist, Jeannie Mai, came on to present a short fashion and beauty segment where she invited guests, such as Elena Lavagni and Stephen Low from Neville Hair and Beauty, London and M.A.C. Cosmetics’ Romero Jennings, shared their tricks of the trade to the audience. She also introduced limited-edition T-shirts in five different prints, designed specially by On Aura Tout Vu, for Atelier Homme. The sale proceeds of the tees will go to charity.

For the evening’s shows, the team from Neville Hair and Beauty, London, led by Elena Lavagni and Stephen Low created the hair styles, while Romero Jennings and his team from M.A.C. Cosmetics created the makeup looks.