Virtue by Ashish, Viral and Vikrant showcased a flirty
women's collection at the concluding day of Wills Lifestyle India Fashion Week
Spring/Summer 2014.
The collection Virtue by Ashish, Viral and Vikrant everything
that fits into a women’s wardrobe including silhouettes, voluminous gowns, key hole neck
cuts, polka dots, flirty scarves and much more.
The new collection was a tribute to homegrown indigo. As
according to the designers, for centuries Indigo had remained pride of India
and now the situation has changed. Almost all indigo prints available in the
market are product of dye imported from Europe.
The collection was a mix of contemporary fusion silhouettes
mainly in Ivory and Indigo.
The designers used Kantha and Aari embroidery extensively in
their collection making it a bold attempt to revive the beauty of natural
hmoegrown Indigo and save the eco system.
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