Friday, September 27, 2013

Gitanjali Group Created Magic on the Opening Day of The India International Jewellery Week 2013 With Its Beti Show

The Gitanjali Group opened the fourth edition of the India International Jewellery Week 2013 with the spectacular collections for the BETI show. The BETI foundation was started by Anu Ranjan, President of the Indian Television Academy and has been doing wonderful work in helping women around the country.  

The Gitanjali Group is the world’s largest integrated jewellery manufacturer and retailer with sales over US $ 3 billion. Started in 1966, the Group pioneered the jewellery retail revolution in 1994 with “Gili”. With 4000 sales points in 300 cities, The Group has a global presence and is renowned for its designs, innovations and styles. On the catwalk were a bevy of 100 Bollywood and TV stars who sashayed gracefully before an appreciative audience wearing the collections by Gitanjali.

Spheres of white carnations were suspended from the ceiling at the end of crystal streamers and the stage was set for a show with a soul that paid tribute to love and women. 

Anu Ranjan the brain behind the BETI foundation brought to centre stage Sonali Mukherjee, the victim of the horrid acid attack who gave her story of grit and gore as she fought her way back to life. 
Rahul Vaidya, part of the first Indian Idol contest paid tribute to women with touching songs accompanied with a live band. 

Opening the show was a graceful performance by an energetic group as they whirled down the ramp or waltzed on the stage to create the perfect mood for the jewellery and theme.

Akansha Ranjan sashayed down the catwalk with beautiful jewels and soon there was a line-up of the top female TV stars each dazzling under the ramp lights with gorgeous ornaments in the first part of the show featuring jewellery from Asmi, Nakshatra, Gili and D’damas.