Tuesday, September 24, 2013

Siddartha Tytler with Purnima Jhunjhunwala presents his collection for Bridal Asia 2013

Divya Gurwara, CEO - Bridal Asia and restaurateur Aashita Relan hosted  a champagne party at The Royal China for a select gathering to  present the bridal collection by Siddartha Tytler  and jewellery by Purnima Jhunjhunwala.

The evening saw the presence of prominent ladies from the cocktail circuit of the city. Neha Kapur, Payal Sen, Chandni Nath, Neena Verma, Bela Madan, Shobhna Arora, Sharmila Nath, Tanisha Mohan, Gunjita Dhawan, Nishi Singh, Ala Madhu, Amrita Thakur, Payal Gupta Sood, Devika Sahni, Dimple Fouzdar among others were spotted cheering from their friend and designer Siddartha Tytler’s salon presentation.

For Bridal Asia 2013 collection, designer Siddartha Tytler has played around and used various innovative techniques of surface texturing using the traditional dori embroidery. Evolving the trademark appliqué work into embroidery, the Sicilian lace collection bejeweled with lace and sequins is the highlight of the collection.

The prints are inspired by the 16th century Italian motifs and the colour palette moves around rich jeweled colours – teals, fuschias, orange, turquoise, olives… and the silhouettes vary from anarkali, lehengas, pre-pleated saree gowns, gowns, skirts and jackets for women and sherwani, kurtas and waistcoats for men.
Purnima Jhunjhunwala’s collection includes handcrafted polki, jadau, and diamond jewelry - handcrafted and beautifully designed. Each piece of her jadau and polki collection is designed to perfection and reflects a classic yet contemporary look. The high quality diamond jewelry is a blend of elegance and modernity. She enhances a bride with her exquisite bridal collection as well as makes a women feel special on any occasion with her wide range of jewellery and range earrings,.

Purnima Jhunjhunwala has a loyal discerning clientele and has received an overwhelming response in adorning the beautiful women of today who are looking for something just perfect for them.

Emphasizing that Bridal Asia has been consistent as a platform for designers to showcase, unveil and launch their bridal line, Divya says, “In the 15th year of Bridal Asia, it’s with a mixed feeling of pride and a sense of accomplishment that I look back and cherish the body of work that our body of designers produce, year after year. I have seen small brands grow big and bigger brands grow more niche, I have seen the growth of trousseau and luxury shopping in India and the evolution of mindsets which gradually moved towards all thing fine and exclusive.”

Bridal Asia 2013, Asia’s biggest exposition for all bridal finery, apparel and products is back with the best and the widest range all under one roof. Celebrating 15 years, Bridal Asia is once again ready to set the tone of bridal trends with new innovations and styles.