Tuesday, September 10, 2013

India Runway Week supports tomorrow’s designers today

The younger the designer, the more hungry and ambitious they are to make it big in the fashion industry. Unfortunately a lot of customers prefer established and veteran designers over new talent, making it hard for new talent to break through.

It is a well known fact that young designers are hungry for recognition, innovation and improvement. The Indian Federation for Fashion Development (IFFD) provides a platform for these designers and aims to discover new talent, giving them a chance to enter the fashion industry and present themselves to a great audience. India Runway week is an unique initiative to promote such young designers which was held from 29th August to 1st September 2013 in New Delhi.
India Runway Week is a new platform that showcases tomorrow’s designers today. Fresh designer talent hit the runway to present their latest collections. India Runway Week from the 30th of August until the 31st of August 2013 at Mapple Exotica, New Delhi to make it a must see show for fashion enthusiasts who don’t want to miss out on the fashion industry’s ‘ones to watch’.
IRW featured around twenty four designers, these designers, majorly young talent and a few established names as well. Some of the designers participated are Rajdeep Ranawat, Amit Talwar, Sagar Mehra, Deepa Arora, Rosy Ahluwalia, Swati Modo, Akanksha Arora, Minakshi Shangle, Rakesh Aggarwal, Geetanjali Rawat Digvijay Singh etc
The event featured the best of traditional, contemporary, and collaborative fashion, textiles and accessories from communities around India. The IRW not only showcased unique designs and products but also presented national and international delegates a range of cultural performances, tourism experiences and visual art. It also featured a Fashion Fair Marketplace, direct purchasing links and networking opportunities for industry buyers, retailers and consumers.

Kiran Kheva, Co Founder and Director of IFFD, adds: “IRW is a very unique fashion event which is bringing a lot of designers from different reigns and backgrounds together. There are so many Indian designers out there that I did not even know existed, so I'm interested to showcase their work to the world. It's opening my eyes to new ideas, to see how designers have interpreted Indian culture into their designs. We finally get to celebrate their work during this special event!"

Referring to the development of the idea behind IFFD, the director duo says: “The idea to establish IFFD was to give these young people a chance to nurture their talents and encourage their growth by giving them a chance to make connections, find buyers and rediscover themselves as artists. We can easily connect with these designers because we are also young and try to make our voices heard. We can imagine how difficult it must be for these aspirants to find their foothold in a sector that is already filled with many amazing designers. Nonetheless, they shouldn't stop trying and neither will we.”Don’t underestimate these young designers, after all they are the veteran designers of the future!